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UnspeakableGaming is a gaming YouTube channel run by a guy named Nathan. He has an estimated net worth of $75 million. The majority of the videos are mainly about Minecraft, challenges, roleplays, custom maps etc. He started posting videos on YouTube back in 2012 but his channel took off in early 2016. New content is posted daily onto the platform and his most popular video on Craziest Minecraft Seeds has over 8.5 million views. In 2022, he switched his content to do reaction videos whereby he reacts to different funny videos on the internet.
How Much Money Does Unspeakable Earn On YouTube?
Unspeakable Reacts (formerly Unspeakable Gaming) has over 12 million subscribers as of 2024 growing at an average rate of 1,000 new subs per day and has accumulated over 5.5 billion views so far. In a day it is able to get an average of 500,000 views. This should generate an estimated revenue of around $4,000 per day ($1.4 million a year) from ads.
His second channel called Unspeakable has over 20 million subscribers as of 2024 and has accumulated over 11 billion views. It is able to get an average of 3 million views per day (approx 20% are from Shorts) and this should be able to generate an estimated revenue of around $19,000 ($7 million a year) from the ads that appear on the videos.
The third channel Unspeakable Plays has over 8 million subscribers and over 2.8 billion views. It gets an average of 550,000 views per day and this should generate an estimated revenue of $4,400 per day ($1.6 million a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisem*nt, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Merchandise
Nathan makes extra income through the selling of merchandise to his loyal fans.
ii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.
iii) Sponsorships
Unspeakable has worked with numerous companies to promote their various brands. He has promoted brands such as Air Up, Monster Legends, Better Help, Hot Pockets, 1v1, Rubik’s Cube and many others.
